European sales model for household energy storage

How did the European storage market perform in 2020?

According to the study, newly installed capacity from storage systems in private households rose by 44% in 2020 compared to the previous year. Despite difficult market conditions due to the COVID-19 crisis, approx. 140,000 systems installed saw the European storage market exceed 100,000 installed battery units for the first time.

Is the home storage market growing in Europe?

The market for home storage is growing at a record pace across Europe. For example, in its latest market study for residential energy storage, SolarPower Europe calculates an increase in storage capacity of 71% (3.9 GWh) in the most likely scenario for the past year.

What is the European market outlook for residential battery storage 2021–2025?

SolarPower Europe’s European Market Outlook for Residential Battery Storage 2021–2025 provides answers to this question. According to the study, newly installed capacity from storage systems in private households rose by 44% in 2020 compared to the previous year.

How big is Europe's energy storage capacity in 2022?

According to data from the European Energy Storage Association (EASE), Europe witnessed a substantial leap in its energy storage landscape in 2022, boasting a total installed capacity of 4.5GW—an impressive 80.9% surge compared to the previous year.

Why are European household energy storage stock levels soaring in 2022?

In the realm of inventory challenges, European household storage products faced a historic surge in stock levels by the close of 2022. Adding to the predicament, the weaker demand observed in the initial half of 2023 has exacerbated the drop in shipments to the European household energy storage sector.

How has Germany impacted energy storage in Europe?

Germany has proactively spearheaded the advancement of household energy storage in Europe. In 2023, as natural gas prices experienced a downturn, residential electricity prices followed suit, prompting European distributors to steadily deplete their inventories.