Five revenue models for industrial and commercial energy storage

Is energy storage a profitable business model?

Although academic analysis finds that business models for energy storage are largely unprofitable, annual deployment of storage capacity is globally on the rise (IEA, 2020). One reason may be generous subsidy support and non-financial drivers like a first-mover advantage (Wood Mackenzie, 2019).

How do I evaluate potential revenue streams from energy storage assets?

Evaluating potential revenue streams from flexible assets, such as energy storage systems, is not simple. Investors need to consider the various value pools available to a storage asset, including wholesale, grid services, and capacity markets, as well as the inherent volatility of the prices of each (see sidebar, “Glossary”).

What is a business model for storage?

We propose to characterize a “business model” for storage by three parameters: the application of a storage facility, the market role of a potential investor, and the revenue stream obtained from its operation (Massa et al., 2017).

Is energy storage a profitable investment?

profitability of energy storage. eagerly requests technologies providing flexibility. Energy storage can provide such flexibility and is attract ing increasing attention in terms of growing deployment and policy support. Profitability profitability of individual opportunities are contradicting. models for investment in energy storage.

Do investors underestimate the value of energy storage?

While energy storage is already being deployed to support grids across major power markets, new McKinsey analysis suggests investors often underestimate the value of energy storage in their business cases.

Can a business model rely on multiple storage technologies?

storage technologies and that most business models can even rely on multiple technologies. The technologies can serve almost all business models. Yet, the matching also highlights many ‘green’ matches for other technologies, such as flywheels and thermal storage.